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16
Sep
2016

Healthy Fats – What are they? Are they actually good for you?

So, we all know that dietary fats have had a long and infamous reporting of health claims made against them. Since the 1950s researchers and food scientists have been concerned …

9
Sep
2016

High Intensity Interval Training (HIIT) – What is it? Is it worth it?

Exercise has one purpose in mind; it is a stress to the body, which the body has to overcome. By adapting to this stress it pushes the metabolism through the …

22
Aug
2016

Know Your Competitors

The key to an effective Personal Training business is to find a reason why a customer should buy from you, instead of your competition. By evaluating your competitors’ strengths and …

11
Aug
2016

SWOT Analysis for Personal Trainers

Completing a SWOT analysis of your Personal Training skills will allow you to develop your target audience and help further develop your personal brand. SWOT stands for Strengths, Weaknesses, Opportunities, …

8
Aug
2016

CV – Do’s and Don’ts

It’s important for your CV to be up to date and to stand out; it’s the first thing that an employer will base a judgement of you on.
Here are …

21
Jul
2016

Cardiovascular Training

Cardio training has been getting a bad reputation late as being laborious and hard work, not a quick fix. This isn’t incorrect and we want to put some of those …

19
Jul
2016

Differentiate Your Market

If you want to succeed in a competitive Personal Training (PT) market then you must differentiate your PT services from all others.  The basic PT business model requires you to …

8
Jul
2016

Selling Time for Money – Maximise PT Revenue Opportunities

Your earning capacity as a Personal Trainer does not have to be linear to the number of hours in a working day.
There are a number of ways in which …

14
Jun
2016

10 Steps to Establish Your Personal Brand as a PT

People want to do business with people, not with companies. By creating a strong personal brand for the frontline of your sales process you will dramatically improve customer acquisition and …

4
Nov
2015

Boot Camp Preparation and Structure

Boot camp training is taking the fitness industry by storm – and it’s not surprising why. Top trends in the industry currently put high-intensity interval training (HIIT), small group training, …