14
Jun
2016

10 Steps to Establish Your Personal Brand as a PT

People want to do business with people, not with companies. By creating a strong personal brand for the frontline of your sales process you will dramatically improve customer acquisition and …

4
Nov
2015

Boot Camp Preparation and Structure

Boot camp training is taking the fitness industry by storm – and it’s not surprising why. Top trends in the industry currently put high-intensity interval training (HIIT), small group training, …

24
Apr
2015

Getting Out More: Fresh Air, Fresh Opportunity

It’s amazing to consider that most people in this country actually spend 90% of their lives indoors. Even considering the significant proportion of the average person’s life that is spent …

27
Feb
2015

The Power of LinkedIn: Grow Your Business & Manage Your Network

With social media and social networking sites being “in vogue” when it comes to marketing brands and business, why shouldn’t personal trainers get in on the action?

Facebook and …

13
Aug
2014

The Benefits of LinkedIn

If you’re looking for a way to get more business connections (and potentially customers!), LinkedIn is a great free tool to get you networking with likeminded people.
Here’s a few …

12
Aug
2014

The Benefits of Exercise to Music

A revolutionary group exercise phenomenon is taking over the health and fitness industry; long-gone are the high cut leotards and countless grapevines to cheesy tunes. Welcome to the new look …

9
Jul
2014

Premier Global announces acquisition by US-based learning solutions firm

The Premier Global Group, parent company of Premier Training International and Active IQ, has announced that it has been acquired by the US-based technology learning solutions firm, Ascend Learning LLC.

28
May
2014

Preparing to set up a PT business

Many of those who complete a personal training qualification aspire, at some point in their future, towards moving out of the club or facility environment and setting themselves up …

21
May
2014

Marketing yourself as a personal trainer

The issue of marketing yourself to attract new clients is the cornerstone of success for any new PT business.
It is also the area where most people are weakest, …

1
May
2014

The Burpee – How do you do yours?

The dreaded burpee is an exercise feared by many in our industry. For such a simple technique it can leave even the toughest of exercisers gasping for breath.
So what …