This course has been designed for Personal Trainers and fitness instructors looking to expand their practice and client base through Social Media. There are no pre-requisites.

Lesson 1: Welcome to NASM's Social Media Fitness Influencer Course
Learn the steps required to identify, grow, and nurture an audience by leveraging various social media channels and tools to grow as a fitness professional.

Lesson 2: Introduction to Social Media Influencing
This chapter provides fitness professionals the foundations of growing their social media presence and explains why its use may contribute to their overall career success in the industry.

Lesson 3: The Growing Importance of Social Media for The Fitness Professional
Understand a person's needs and desire through authentic connection and valuable content.

Lesson 4: Media Fundamentals
Understand the strategic process for media development that is tremendously rewarding to the fitness influencer.

Lesson 5: Reach Strategy
Learn the different types of reach strategies to improve content reach.

6 Infographics

6 Infographics

Lesson 1: Branding
As a fitness professional, it is important to understand who they are marketing to and why.

Lesson 2: Engagement
Learn how to gain follower engagement by seeing how the audience is interacting with the content.

Lesson 3: Consistency and Discipline
Understand how to create social content regularly and engage with the audience frequently.

5 Infographics

2 Printable Handouts

5 Infographics

2 Printable Handouts

Lesson 1: Preparing for Social Media Monetization
This chapter takes the social media influencing strategies discussed in this course and provides the fitness professional steps needed to begin monetizing their efforts as a fitness social media influencer.

Lesson 2: Monetization Strategies and Offering Development
Learn how to create products, programs, and offers that potential customers can invest in.

Lesson 3: Miscellaneous Monetization Strategies
Understand different strategies that can be paired with core offerings to help create a more financially successful virtual business.

1 Infographic

1 Infographic

Lesson 1: Templates and Worksheets
This social media pack is curated to assist fitness professionals in strategically planning social media content.

Lesson 2: Scheduling and Automation
Learn time management skills to create engaging content, write captions, and post to social platforms regularly.

Lesson 3: Infographics
To help fitness professionals learn the most important aspects of the three major platforms (Instagram, Facebook, and YouTube) covered in this lesson, the infographics provided are useful.

11 Infographics

6 Printable Handouts

11 Infographics

6 Printable Handouts

After the completion of the course, you will take an online final exam. The test consists of 50 multiple-choice questions. The exam is timed and cannot exceed 90 minutes. You must score with a 70% or higher, and you will have 3 attempts. If you do not pass, additional attempts can be purchased.